Vegan fast food restaurant Genesis commissioned Alessandra Kila to dream her own divine creation for their Shoreditch restaurant launch.

Their philosophy is that the experience of eating should elevate one’s soul. Using all fresh, organic vegan ingredients, they work their 'plant-based alchemy' to raise fast food to a higher level.

Alessandra therefore chose to work with triangles, with their directional association of elevation. It's also the alchemical symbol for fire, bringing a subtly magical implication of flame grilling to this transcendental burger. The neon light featuring in almost all the pictures is a reference to the fast food culture, and the restaurant owner's interest in cosmology is reflected with other elements such as a Mayan pyramid or stars.

Genesis is now open to appropriately heavenly reviews and the images have been widely used to convey the unique approach of this groundbreaking venture. 

Photography & Creative Direction: Alessandra Kila

Set-Building: Jason Synnott

Food Styling: Neus Monté Perlas

Client: Genesis

Recom Farmhouse is on Instagram, Facebook, Vimeo and Twitter!
More work at recomfarmhouse.com and our blog madlove.net.

Fresh work showcased every month in our newsletter - see examples and sign up here. 

No spam, just the best new images. Unsubscribe at any time.